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Roswi is expanding its offering with Big Agnes high quality tents, sleeping systems and camping equipment

23/06/2020

During the ISPO fair in Munich earlier this year, it became official that Roswi will handle the distribution of products for the American brand Big Agnes in Sweden, Denmark, Finland and Norway. Big Agnes are known all around the world for their smart sleeping system, lightweight tents and camping chairs.

Innovative outdoor products meet high demands

Big Agnes develops and manufactures high quality tents, sleeping bags, air pads, camping equipment and more. Both parties are very excited about the new collaboration. They feel confident that this is a "perfect match" that will bring many benefits to both retailers and consumers.

Michael Carlander, Business Unit Manager Distribution Brands at Roswi says:
"We have been looking for a supplier like Big Agnes during a long period of time since we had a gap to fill in our sports and outdoor product portfolio. As always when choosing a new supplier we need to make sure it meets our high standards in terms of  functionality, aesthetics, durability and service level in order to meet our customers' needs in the best way. Big Agnes managed to both fulfill all our requirements as well as impress us with their wide range of products covering everything from rugged to pure lightweight products, "concludes Michael.

Mark Flanagan, Sales Director at Big Agnes tabs in:
"For Big Agnes, it was important to secure a Nordic-focused distributor who truly understands our high quality products, the market's needs  and of course the consumer. Roswi has a really good potential to grow together with us in the Nordic countries and we look forward to a rewarding collaboration" , says Mark.

Living the brand in Steamboat Springs, Colorado

For nearly 20 years Big Agnes has been developing and manufacturing its premium products in Colorado, USA. It all started with the innovative sleeping system which had the ability to ensure that the sleeping bag did not slip off the air pad. This allowed the user to maintain a comfortable sleeping position as well as securing a good night's sleep. Ever since, Big Agnes continiously built up its wide range of equipment and attracted outdoor enthusiasts and lightweight fans around the world. Big Agnes have, for example, produced a collection consisting of only lightweight tents where the lightest one weighs approximately 170 grams!

The core of Big Agnes success consists of employees with a good life/work balance who also enjoy an active lifestyle and often help out by  testing the products on the field near the beautiful Steamboat Springs.

Are you curious about our Big Agnes offer? Please visit Big Agnes brand section and/or get in touch with us:
 

Michael Carlander, Product Manager Roswi AB
Phone: +46 8 505 665 00
Email: michael.carlander@roswi.se

Cecilia Theisinger, Press Manager Roswi AB
Tel: +46 8 505 665 27
Email: cecilia.theisinger@roswi.se

 

 

 

 

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