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Roswi AB is strenghtening its offering with Brazilian BBQ tradition

Are you looking for high quality barbecue knives and cutlery which all have that little extra something? Then have a close look at the Tramontina's Churrasco Premium assortment at Roswi. You will find elegant cutlery, knives and tools consisting of beautiful and durable wooden handles and high quality steel blades which provides you with that perfect cut in the barbeque meat. Inspired by the Brazilian cuisine The barbecue style "Churrasco" is almost as old as Brazil and the tradition of cooking meat leads us back to the 19th century and southern Brazil where the founders of the Churrasco (gauchos) lived. Actually, it´s the same place where Tramontina once comes from and now the company sees their mission to keep the Churrasco tradition alive. Tramontina provides all the tools you need in order to cook and eat Churrasco or any other barbecue dish you desire - with style, convenience and finesse. Using Churrasco Premium products, you can also expect a barbecue experience beyond the ordinary one. The creativity that will improve life Tramontina strives purposefully to improve people's lives by inspiring in daily life, stimulating meaningful experiences and creating added value through their products. Tramontina's goal is to stay as the reference of a brand representing quality, innovation, ethical relationships and human values. "We are really excited about this cooperation. Tramontina's corporate culture is based on dedication, hard work as well as delivering reliable, durable and high-quality products. You may also add the long Brazilian barbecue tradition to that list. It is obvious that they know what they are doing when you lay your eyes on, touch, feel and use the products. The products are designed in an incredible way " says Product Manager Jonas Svärding. Tramontina today The company was founded in 1911 by Valentin Tramontina in the town of Carlos Barbosa, located in southern Brazil. More than 100 years later, his memory lives on through the products, the brand, the values, the work environment and, above all, in the way the daily work is done in Tramontina's locations: With the creativity to do something beautiful and good! Today, Tramontina has about 8000 employees, a portfolio of approximately 18,000 products, and is represented in 120 countries. Are you curious about the Tramontina assorment at Roswi? Take a look here!

Roswi AB is expanding its kitchen offering with clever innovations from Switzerland

Do you want to prepare really tasty food and delicuous pastries which you are able to present in a beautiful way, but dare lacking inspiration and tools to achieve this? Then Betty Bossi has the products which will be your best helpers in the kitchen. Each product is delivered with a step-by-step guide and recipe booklet. The recipe for successful and smart cooking Betty Bossi started as a small magazine in 1956 which distributed free recipes for traditional Swiss dishes and pastries. Today, Betty Bossi is a global company with a passion about recipes and cooking as well as manufacture top quality kitchen products with the mission to enable easy cooking and baking. It is said that every household in Switzerland has at least one cookbook and probably a number of kitchen products from Betty Bossi. Additionally, the company's products are celebrated worldwide for their high quality and neat features. "The products are easy to work with as well as making advanced cooking and baking possible for everyone. Who doesn't want to hear that you've cooked tasty food and at the same time you are able to present it in a beautiful way," says Product Manager Jonas Svärding. Who is Betty Bossi? The name "Betty" origins from the American magazine Betty Crocker and "Bossi" was chosen because it was a common and well recognized name in Switzerland. "Betty Bossi Zeitung" is today published as a paid magazine containing both traditional Swiss and international recipes. During the years, Betty Bossi has also published over 100 cookbooks containing recipes for dishes, desserts and pastries. Are you curious about Betty Bossi? Take a look at the products here.

Roswi AB is expanding it´s offering with innovative shoes from SCARPA

As the distributor for SCARPA, Roswi strengthens its position in the sports and outdoor market and complements its already strong range of products within the same area. Roswi has already started with sell-in for spring/summer 2019, which will be the first season. World leading The Italian company SCARPA designs and produces shoes and boots especially developed for hiking, alpine running, skiing, climbing and mountaineering. The design and manufacturing is done inhouse in SCARPAs own facilities. With a large portion of creativity, long experience, solid ”know-how” as well as high-tech and durable materials, every shoe model is carefully designed with every detail taken into consideration. It’s no coincidence that SCARPA today is one of the world leaders in production of shoes suited for activities around and on the mountain with an offer covering a 360° range. "We are proud of and excited about the cooperation with one of the worldwide leading producers of shoes and boots for sports-and outdoor activities. SCARPA fits perfectly into our range of well-designed and functional high quality products,” says Christopher Carlander CEO of Roswi. Strong tradition with a focus on the human being SCARPA’ s success is the result of a strong tradition and hard work in true entrepreneurial spirit. Already in 1956 when the first generation of the Parisotto family started their SCARPA journey, they understood the real value of thehighest quality which also made the first SCARPA shoes very popular. Today you will find SCARPA shoes on both professional climbers and runners as well as outdoor enthusiasts all over the world. With the help of creativity and an innovative mindset, SCARPA is focussing on manufacturing shoes for both challenging conditions and the adventurous experience of the human being. "The mission for a company consists of values to be transmitted to the market through its own product. These values give life and vitality to an idea or a project. Our partners become, every day, protagonists and integral part of our mission and values are transformed into concrete actions. SCARPA is a premium brand and fits perfectly with ROSWI’s reality. They have a reactive organization, with a long experience and a true and strong passion for the Outdoor. The challenge with oneself, the dedication, the constancy to continuously improve (typical of going to the mountains) are at the base of the way of working and living for both Companies. We really look forward to a long and strong relationship”, says Francesco Favilli Sales Director of SCARPA. For more information, please contact: Customer Service Roswi AB Phone: +46 (0)8-505 665 00 Email: info@roswi.se Cecilia Theisinger, PR Manager Roswi AB Phone: +46 (0)8-505 665 27 Email: cecilia.theisinger@roswi.se

Roswi AB initiates new collaboration with Fällkniven

Fällkniven is a Swedish family company founded in 1984 and today considered as Sweden's premier knife specialist. In Fällknivens assortment you will find high quality knives, folding knives and sharpening steel. Knives tested by elite soldiers The Fällknivens knives are well tested by both elected soldiers and people who are used to stay long in the wilderness, so you can be sure to get the quality you pay for. – To once again connect with a quality brand to our already broad portfolio feels amazing. Fällkniven has extremely high quality products and it’s extraordinary to offer this to both our outdoor and kitchen customers, as Fällkniven also has kitchen knives, says Michael Carlander, Product Manager Sport & Outdoor, at Roswi. Distribution in Sweden, Finland, Norway and Denmark Distribution for the Fällkniven brand will be in Sweden, Finland, Norway and Denmark - countries where Roswi is active in. In these countries, there is a great potential for Fällkniven products. – Fällknivens products are perfect for hunting, something that is well spread in just the Nordic countries, why a large demand for the products is just here. We are really looking forward to work with Fällknivens products in these countries, says Michael Carlander. Roswi started to represent Fällkniven on January 1, 2018 Roswi started to represent Fällkniven on January 1, 2018. For more information on ordering products from Fällkniven, email info@roswi.se or call 08-505 665 00.    Are you curious about the range already? Take a look here! You can also visit us on Inköpsdagar Åre 19-21 March, to look at the products closer.   For more information, contact: Michael Carlander, Product Manager Roswi AB Telephone: 073-500 20 10 E-mail: michael.carlander@roswi.se Sofia Base, PR Manager Roswi AB Telephone: 070-586 35 77 E-mail: sofia.base@roswi.se

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