Press Release 13 January 2026

New partnership: Crushgrind brings colour to our kitchens together with Roswi

Just as the days slowly begin to brighten, it is now official that the colourful and functional Crushgrind brand will become part of the Roswi family. Crushgrind began its journey in 1994 with the ambition to offer high‑quality products to consumers at every level. It all started with their iconic grinder mechanism, which you have likely experienced through other brands such as Eva Solo, Georg Jensen or Alessi, and which naturally evolved into the creation of their own grinders and other kitchen products. At Crushgrind, you’ll find high‑quality kitchen items with a unique design that stands out in both shape and colour without compromising functionality. Kitchen tools don’t have to be boring to be great, and in 2026 we proudly carry their motto forward: “Let’s crush boring food!”

Where design and technology meet
From the turn of the year, Roswi will take over distribution of Crushgrind in Sweden and Norway, and we are fully convinced that this partnership will be an exceptional match, elevating both design and functionality in our kitchens.

“We are very excited to begin this collaboration with such a wonderful brand as Crushgrind, which not only delivers incredibly high product quality but also modern and unique designs that bring personality into your kitchen. We are absolutely certain that Crushgrind will take Sweden and Norway by storm!” says Michael Carlander, KAM at Roswi.

“Crushgrind® has chosen ROSWI as our official distributor in Sweden and Norway starting January 2026. We see a strong alignment in their professionalism, market knowledge and dedicated approach to building long‑term partnerships. With ROSWI as our partner, we strengthen our presence within retail, HoReCa and hospitality, ensuring that more customers encounter great design, high functionality and lasting quality. ‘ROSWI shares our values and ambitions, and we are delighted to begin this journey together,’ says Mike Holm Flindt, Global Head of Sales at Crushgrind®.”

Curious about our Crushgrind assortment?
Feel free to contact us using the details below:
Jonas Svärding
jonas.svarding@roswi.se
+46-8-505 665 29